DART Call Tracking–Call tracking, recording, and marketing analysis from Loyalty Marketing Solutions and DART Direct

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Your business depends on making the phone ring.

That is what you can rely on with DART Call Tracking—the industry’s leading call tracking solution—to help you maximize your return on marketing investment and improve conversion of leads to customers.

Our patented technology collects valuable information from each inbound call you received from your mailing campaign and identifies the ad source which produced it. With DART Call Tracking, you will know in real time how well the campaign is working for you.

Get more from your direct mail advertising

  • Discover exactly where and when your marketing dollars generate the most new customer leads.
  • Measure all ad results in real time.

Capture more leads

Automatically capture complete information for every call, even when the line is busy or you’re not there.

Generate more new customers

  • Review recorded calls to sharpen your team’s phone skills and recapture lost opportunities.
  • Stay on top of your business
  • Get crucial data about your conversions and marketing performance whenever you want it.

Your tracking numbers

Track your mailing response with thoroughly tested national toll-free and local telephone numbers from our large inventory. With DART Call Tracking, you can be confident your phone numbers will always send your potential new customers directly to you.

Automatically capture leads

Never miss another opportunity, even when you are not available. DART Call Tracking automatically collects important information about each call, including caller phone number, name, address and ZIP code demographics (where available). Call summaries allow you to easily follow-up on missed calls and build your database of prospective customers.

Improve skills with call recording

Learn exactly how your employees are handling calls. Review recorded phone conversations to check your team’s skills or to recapture mishandled leads. Forward recordings via email for follow-up or for coaching and training your staff.

Real-time, Web-based reporting

DART Call Tracking’s customizable reports allow you to view your data in ways that are the most meaningful to your business — by  location, day of week, time, and much more. Our snapshots, charts, and executive summaries are designed to provide the decision-making information you need to effectively manage your practice. Start improving the return on your advertising investment today with DART Call Tracking from DART Direct Mail.