Build a Direct Mailing List
A fantastic mailing piece, with great copy and just-right design, might pull double the response of a bad mailing. But the best list can pull a response 8-10 times more than the worst list for the identical mailing piece.
The most common direct-mail mistake is not spending enough time and effort up-front, when selecting the right lists. And no one is better than this than DART
Consumer Direct Mailing Lists
DART direct mail can target just the right type of person that you want to reach both demographically and geographically. Direct mail offers you the ability to reach ONLY the people you want to reach with your message. With DART’s list capabilities, you can demographically target your particular type of potential customer through our hundreds of different categories including age, income, household value, age of children in household, amount of education, and hundreds of other categories that live within the areas you want to reach.
For consumer sales leads, the characteristics used to refine direct mailing lists might be a combination of the following:
- Geographic, such as county, radius around a store or a neighborhood
- Demographic, such as age, income, gender, presence of children
- Behavioral, such as lifestyle activities (golf, photography, gardening, boating or shopping)
- Methods/interests, such as online purchases; mail-order buyer for gardening, clothing or jewelry
- Life stage events, such as new parents, new homeowners, new movers or retirees
- Build a Consumer List
Business Direct Mailing Lists
For business mailing lists, the characteristics used to segment might be a combination of the following:
- Geographic, such as county, radius around a store or a neighborhood
- Business type (Standard Industrial Classification or North American Industry Classification System)
- Firmographic, such as company sales, annual sales amount, years in business
