“What gives print ads their edge, according to the studies, is they are more effective at leaving a lasting impression.” Direct mail continues to outperform digital content in many ways such as…
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How Direct Mail Is Increasing ROI in A Digital Age
The fusion of the physical with digital marketing, also called ‘phygital’ marketing, takes a liking among the younger generation, with 42% of Gen Z searching for a brand online after receiving a piece of direct mail and 84% scanning a QR code from mail to continue their brand interaction online. Read the full article here.
Direct Mail Stands Out as Digital Marketing Fizzles
Direct mail campaigns can be a powerful way to stand out and make meaningful connections with your business’s target audience. Strategic implementation of this tried-and-true marketing tactic can be remarkably effective in certain scenarios. Read the full article here.
8 Ways to Use QR Codes in Marketing and Customer Experience
As QR codes become more common and familiar to the public, their function is only increasing. If you are not using QR codes, short for quick-response code, in your everyday agency business, you are missing an opportunity to connect with your customers in a whole new way.
With growing usage, QR code generators are now offering more dynamic and personalized codes. What used to be a box of simple black and white patterns has transformed with the capability to create colorful designs featuring images and logos.
These codes also boast advanced tracking and user-redirecting capabilities, igniting a multitude of exciting applications. From generating a digital business card to providing automated directions to a location through Waze or Google maps, QR codes can be used in so many ways—and the capabilities are growing. (more…)
Marketing for dentists
Marketing for dentists in the digital age has become increasingly important. Long a standard-bearer of traditional marketing, direct mail works beautifully with digital technologies. We encourage our dentist clients to take advantage of robust QR code technology that leads recipients to websites, appointment pages and social media profiles. All of our direct mail campaigns come with our exclusive call tracking software with features like digital AI learning to score calls and measure ROI for your direct mail campaigns.
Give us a call to learn more.
www.dentistrytoday.com/navigating-the-digital-landscape-5-marketing-ideas-for-dentists/
