How Direct Mail Is Increasing ROI in A Digital Age

How Direct Mail Is Increasing ROI in A Digital AgeThe fusion of the physical with digital marketing, also called ‘phygital’ marketing, takes a liking among the younger generation, with 42% of Gen Z searching for a brand online after receiving a piece of direct mail and 84% scanning a QR code from mail to continue their brand interaction online. Read the full article here.

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