Many home improvement companies dismiss direct mail as outdated, assuming digital marketing provides better ROI. However, direct mail boasts response rates up to 9%, far outperforming email and digital ads.
Using inaccurate or outdated data can derail even the most well-designed campaigns. Mailers sent to incorrect addresses or targeting the wrong demographics reduce ROI and waste resources.
One of the biggest challenges in direct mail is ensuring your message reaches the right homeowners. Many companies use generic mailing lists that fail to segment potential customers effectively. For example, sending roofing repair offers to apartment renters is a waste of resources.
